We produce documentary, narrative, educational, and branded films with disciplined storytelling and hands-on leadership from concept through delivery for mission-driven organizations, businesses, and independent creators.
Every project begins with strategy — clarifying audience, message, scope, and distribution before cameras roll. We keep production simple and fair—no labor markup. We manage development, production, and post with lean, experienced crews and clear communication at every stage.
To maintain focus and quality, our senior-level producers engage with a select number of projects each quarter.
Every project begins with strategy — clarifying audience, message, scope, and distribution before cameras roll. We keep production simple and fair—no labor markup. We manage development, production, and post with lean, experienced crews and clear communication at every stage.
To maintain focus and quality, our senior-level producers engage with a select number of projects each quarter.
Core Leadership
Senior-level production leadership with direct involvement on every project.
ADELE RAY
Executive Producer + Lead EditorAdele Ray is a mixed-race Vietnamese and Scots-Irish filmmaker, producer, and editor working across documentary and narrative projects for broadcast, institutional, and social platforms. She previously served as Executive Managing Producer at MyHealthTeam, where she built and led an in-house video studio producing educational, community, and B2B video at scale. Her other producing work includes projects that aired on PBS and VH1, as well as work for the California Donor Table and Re-Present Media. As an editor, she has worked with clients including 1st Avenue Machine, Google, and the Computer History Museum. She has also taught film and media production and theory courses at The New School, Parsons, NYU, and Berkeley City College.
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JENNY CHU
Lead CinematorapherAfter spending years as a still photographer, Jenny Chu, a British-born mixed-Asian woman, shifted her focus to tv and documentary film and received a masters degree in journalism at U.C. Berkeley. She has traveled extensively, documenting the ethnic minority groups of China, the massive changes overtaking Shanghai, and the struggles of those in war-torn and poverty-stricken African countries. Now she produces video news stories and documentaries both locally and abroad. Her clients include Frontline World, KQED, Asian Art Museum, SF Jazz, SEIU-UHW and Time.com. Specialties: Videography and international reporting.
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